Pay-Per-Click (PPC) advertising is a digital marketing approach in which advertisers pay a fee every time their ad is clicked. It is a method of purchasing visits to a website rather than obtaining them naturally. This is how
Search engine advertisements (such as Google Ads) are the most frequent type of PPC. Businesses bid on keywords that they wish their adverts to appear for in search engine results. When a user searches for certain terms, adverts display at the top of the results page.
Display advertisements: PPC advertisements can also be seen on other platforms, such as social media or websites. These adverts are tailored to specific interests, browsing habits, and demographics.
Auction-Based: PPC is typically auction-based, with advertisers setting a maximum bid for each click. The amount they pay can vary depending on keyword competitiveness, relevancy, and ad quality.
Tracking and optimization: PPC delivers real-time data, allowing organizations to monitor clicks, conversions, and ROI. This information helps.
Optimize campaigns for improved performance and cost-effectiveness.
PPC can provide immediate traffic and visibility, which is beneficial for focused campaigns or time-based