Digital marketing is the practice of promoting products, services, or brands through digital channels to reach and engage customers online. It encompasses a variety of strategies and tactics designed to connect with audiences where they spend much of their time—on the internet. Here are the primary components of digital marketing:
Search Engine Optimization (SEO): Increasing a website’s prominence in search engine results to attract more organic (non-paid) traffic. SEO is the process of optimizing a website’s content, structure, and backlinks in order to rank better on search engine results pages.
Pay-Per-Click (PPC) advertising involves using paid adverts on platforms such as Google adverts or Bing Ads, in which marketers pay each time someone clicks on their ad. PPC increases traffic to a website by placing adverts in prominent locations on search engines or social media platforms.
information marketing is the process of creating valuable, relevant information (such as blogs, films, or infographics) that appeals to and engages a certain audience. Content marketing is frequently used to establish trust, educate customers, and increase conversions over time.
Social Media Marketing: Using social media platforms (such as Facebook, Instagram, and LinkedIn)